You may use multiple URLs to the same page, or add URL parameters for searches and categories, etc. If you don’t tell Google the original page you want to rank by using canonical tags, your pages will compete with each other and this affects your SEO negatively. It’s also important to improve the accuracy of your content and keep it up-to-date with the most recent information.
Implementing Structured Data
Along with speed, another thing to seriously consider is your site’s performance on smaller screens. In addition, you can try these simple tips to speed up your WordPress site’s performance. It will analyze your website, display a score for mobile and desktop, show important metrics about your page load times, and highlight suggestions to make your site even faster. If you search the keyword “make banana bread,” you’ll notice that the results consist of recipes, how-to articles, and videos. Backlinks, or inbound links, are like a vote of confidence for your website.
He mentions that other indicators of UX issues include small, unreadable text, poor zoom functionality, and unclear pop-ups. With mobile devices having smaller screens, capturing the user’s interest quickly is crucial. You want to BHS Links make sure that your site is easy for users to use, and that they have an overall positive experience. With so many things to optimize and metrics to track, it’s easy to feel choice overload about how to begin. Sometimes a keyword is merely a subtopic under a broader, main topic.
#4 – High Bounce Rate
You will be able to increase your SEO ranking by increasing the user experience on your website. With the rise of mobile browsing, Google’s shift to mobile-first indexing highlights the need for a mobile-optimized website. This is a crucial Google ranking factor, as websites that aren’t mobile-optimized risk losing traffic and rankings. While Google provides clues and guidelines about how they evaluate content, it typically includes a mix of utility, trust, authority, and user experience. In short, you want your website to be the one that most completely satisfies the user for their given keyword.
Number of Outbound Links
The Google algorithm uses ranking factors to determine the order in which websites appear in search results for a specific query. Next, we’ll look at 3 ranking factors that impact local businesses. Be sure to read Google’s guidance on how to improve your local ranking. By having descriptive alt text on web pages alongside quality content, sites can improve rankings and traffic from search engines.
- More specifically the number of internal links and quality of those pointing to a given page on your site.
- Either way, using the new submission tools means getting your sites indexed FAST.
- Noarchive is used to restrict search engines from saving a cached copy of the page.
- As long as you’re delighting your customers, your online reputation will grow on autopilot and rankings should improve.
- To check a query for local intent, Google it and check the results.